For the franchisee, corporate franchising means: An opportunity for diversification: Many leading retailers are looking for opportunities to bring new ideas to their markets. Efficiency: Potential franchisee partners will often have established personnel and systems (for example distribution, accounting, access to real estate) which can be applied to a new retail venture Low risk: The franchisee will have the major benefit of introducing and expanding a fully developed retail business which has been thoroughly proven, sometimes in intemational markets already High returns: Although the basis of franchise agreements varies, most offer franchise partners the opportunity of strong financial returns, under the watchful eye of the concept or brand owner Ongoing development: No retail business can afford to stand still and the franchise partner will benefit from the continuous business development which will be maintained by the brand or concept owner